The offer is based on custom made pizzas, cooked super fast at a great price – inspired by the success of a few niche brands in the USA like Blaze, Pitfire and 800 degrees. The client came to us with some initial design direction and branding which we developed and interpreted into a full concept and detailed design for the site.
The layout maximises the number of covers within the restaurant, whilst creating distinctly different areas for a varied eating experience, including perch seating at the front that also doubles as a queue barrier, private booth seating and a more secluded oak clad rear seating area.
Alongside a full architectural service we also developed graphic designs for signage and packaging within the restaurant. Following a successful launch the restaurant won the best new restaurant award at Highcross and the client is looking to develop further sites.