The ambition for the project was to create something that would take more cues from a 5 star hotel concierge desk than a standard shopping centre information point.
Our aim was to create something that beyond being simply a desk, was more of a sculptural object to act as a beacon for customers. The first design for the bullring, Birmingham was clad in a bespoke glass reinforced concrete shell that creates contrasts with the white Corian interior desk surface. Leaflet holders, donation boxes etc are all clustered together and sit behind the concrete shell to produce a visually clean overall design. To overcome sight line challenges we developed a semi transparent back panel for signage and media from a mixture of frosted acrylic and powdercoated aluminium rods.
Subsequent desks have been crafted out of white acrylic solid surface including at WestQuay, the Oracle and Silverburn. At WestQuay we were also able to integrate high level media screens and a bespoke lighting installation to ensure long distance visibility.