In this project for a new farm shop in Kent, we were asked to develop a high quality food hall including all aspects of the graphic design, packaging, art direction and shop interior.
Hartley Farm Shop

Project Type
  • Food Retail
  • Graphic Design
  • Interiors
  • Packaging
Cranbrook, Kent

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This started with establishing the answer to bigger questions including how the new shop should relate to the existing coffee shop next door, how the existing shell could be manipulated without incurring too much cost and how to create more impactful external signage.

The design itself is based on a combination of simple materials such as sawn timber and galvanized steel that feel at home in a farm environment, but elevated in quality through considered detailing and combination with a muted colour palette and contemporary graphic style.