Disrupting the traditional jewellery retail concept
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Client
Kokomo

Project Type
  • Retail Design
Discipline
  • Interiors
Location
Westfield Stratford, London

Main Contractor
Spectr Solutions
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Summary

Breaking away from the traditional serve over counter model, we developed a retail design that invited the customer to stand alongside staff and encourage consultation. The end result saw year on year sales increase by 40-50%.

Description

Story: Kokomo approached us with a challenge – to create a design that responded to the changing trends in retail in order to support their plans to grow the brand. We started by researching the market and seeing what was out there, before exploring 20 potential layouts that would encourage different levels of interaction between staff and customers. The final design includes dedicated areas for customers to layout jewellery options to discuss with staff and even a dressing table with 3 sided mirror for more in depth consultation.

Craft: The design is broken down into 3 islands made from folded satin finish brass, Corian and white leather. Great care was taken in reviewing the exact type and location of lighting to ensure that all products looked their best – even including when they are taken out of the cabinets for customer to try on.

It was a pleasure working with someone that could take my vision and make it into a practical reality. While this may sound simple – it's simply not

Asaf Oren, Owner

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