Their restaurant at Westfield Stratford was proving a huge hit, so much so that they had outgrown the modest space originally leased and were moving into one three times the size.
The new space threw up some unique challenges given that over 50% of the perimeter was an open shopfront and there were a number of structural elements in unhelpful positions that had to be worked around. Operationally this meant that locating the back of house and counter elements was critical in order to create the biggest customer seating area.
The previous design had been pieced together over time and lacked a clear vision or customer experience, although there were some grains of excellence. We reviewed all of the elements and cherry picked some to use as a starting point for a new, more coherent approach; an approach that combined authentic materials with bold, colourful graphics. Reclaimed scaffolding planks, galvanised steel trays, double brick bond glazed grey tiles and Carrara marble formed the core of the new material palette and these were contrasted against a new colour palette for the main branding and menu.
In addition to the primary branding, we had the pleasure of working with the Italian street artist Mister Thomz on a bespoke set of hand painted illustrations within the space. These bring a distinct, and sometimes subversive, personality to the brand and create something really unique.