Built in 1587, Southall Manor is a unique, grade 2 listed building and one of the few Elizabethan manor homes still surviving in the UK. Originally the centre of a small agricultural economy in the countryside, over the years it has been absorbed into the urban sprawl of London and sits anachronistically amongst a modern townscape and bustling multi-cultural community.
Ealing Council’s vision for Southall Manor was to transform it into a new hub for hospitality with a strong focus on supporting jobs, skills and enterprise in the local area. An inspiring new training restaurant, café and large events space would be added as part of an ambitious refurbishment programme along with spaces to support local community interests, from food growing and cooking to inter-generational and cross-cultural skill swapping and celebration.
The identity we developed combined this new, multi-faceted vision with a deep awareness of the history and unique setting that the Manor House has. The logo combines a clean, contemporary font with etched illustrations referencing the prominent kitchen gardens of the house. We felt it was important to use the grounded, nurturing aspects of the gardens in the identity to create something that, whilst certainly aspirational in feel, was also accessible.
This etched illustration style also allowed the identity to be carried through into each of the sub brands used on the individual parts for the house, creating an identity with depth and character.