A food-to-go concept for a world with physical distancing
Antisocial is a food-to-go concept that embraces the awkwardness of physical distancing. It playfully welcomes you to grab a coffee or a juice whilst keeping your distance from other people.
After all, being a city-centre concept, you probably weren’t going to talk to them anyway were you? Not all hospitality spaces are about socialising and this concept plays up to that awkwardness through the branding, tone of voice and interior architecture. The space is certainly designed to make customers feel comfortable though, by having a beautifully clear ordering journey and even an option to order and collect without stepping foot inside the store. This brand genuinely cares about your well-being.
There is flexibility in the layout too, so when physical distancing is no longer required, more seating can be added. Albeit, this extra seating still protects you from too much social interaction.... so you can still choose to be a socialite on furlough.