A startup Swedish cafe


With existing branding in place and successful supper club events under his belt, Dennie approached us to bring to life his first full restaurant venture within a space in east London.


Smaka opened with a focus on breakfast and lunch with a distinctly Scandinavian feel to them. We worked on a design direction that looked to make the most of the building itself, including retaining the great concrete finish evident on the columns and ceiling along with more practical considerations such as establishing the most efficient drainage/ extraction routes in order to minimise costs for core services.


The design itself is a combination of simple, natural materials used on a large scale wherever possible and combined with elements of personality like the lights, coat hooks and image wall.

Kind words from our client