Super quick pizza comes to Leicester
Established restaurant group Morgan Foods were looking to create a new pizza brand outside of London, with it’s first location at Highcross in Leicester. The offer is based on custom made pizzas, cooked super fast at a great price – inspired by the success of a few niche brands in the USA like Blaze, Pitfire and 800 degrees.
The client came to us with some initial design direction and branding which we developed and interpreted into a full concept and detailed design for the site.
The counter location makes queueing and circulation clear and supports a the customer order process where people follow their pizza down the line as it is being made. The layout maximises the number of covers within the restaurant, whilst creating distinctly different areas for a varied eating experience.